The Always-Connected Customer Has Killed Marketing, Finally

Attributed to the rapid adoption of mobile and other technologies, the number of always-connected, never-in-one-place customers, which Forrester refers to as the 'always-addressable' customer, will account for 50 percent of all online adults, worldwide, by the end of this year. These buyers don't follow a linear path in their vendor relationships but rather rapidly weave and bob their way through a deluge of electronic noise as they make daily purchase decisions, do research, manage personal tra...